Digitally-based flexible packaging company ePac is driven by its mission to help brands of all sizes stay competitive and to give locally-based consumer packaged goods companies the ability to compete with large brands thanks to great packaging.
The company, which was founded in the USA in 2016 and is now represented in the UK, Canada, Africa and the greater Asian Pacific region, added Australia to its list of locations with the opening of premises in Melbourne. In early May, its site in Coburg saw the gathering of customers, industry partners, friends and family to celebrate the official launch of the manufacturing facility designed to meet the demand of ePac’s growing Australian customer base.
Moreland City Councillor Oscar Yildiz, HP Country Manager Craig Walmsley, ePac CIO Parag Patel and MC for the day, David Mann, were among guests who were given a special tour of the site, which includes two HP Indigo 25K printers and two pouch making production lines in action.
ePac Flexible Packaging is based on the premise that digital technology will significantly disrupt the service and manufacturing models that have served the flexible packaging industry for decades. The innovative company provides true high-definition custom printing with variable imaging and the elimination of plate fees, while enabling customers to print to demand and avoid inventory and obsolescence costs.
“ePac leverages the latest in digital print technology, providing our customers with a quick and easy way to purchase custom printed flexible packaging,” notes Jason Brown, Managing Director ANZ. “Emerging Australian brands can become shelf ready in as a little as 5-15 days, with economic short-run solutions such as stand-up pouches, lay flat pouches and roll stock. This makes sourcing from Asia a thing of the past!”
The ePac core mission is to help small brands obtain big brand presence, give back to the local community and contribute to a more sustainable, circular economy. “Our value proposition of fast, cost-effective, sustainable and locally produced packaging has attracted repeat orders and referrals from many small businesses in Melbourne, and thereby helped us expand our offering and build our team,” Brown observed. “I am humbled by the support we have received in the first six months of being fully operational. A start-up ourselves, we share the passion of our fellow entrepreneurs. The team that we have gathered – the ‘ePac tribe’ – is committed to growing our customers’ businesses, sustainably.”
Plans are in the pipeline to add a new line of compostable packaging by the end of the year to reduce the carbon footprint and unnecessary waste, further cementing ePac’s position as the sustainable packaging solution for local businesses.
Caption:Jason Brown at the opening of ePac’s Australian manufacturing facility