Highcon, a leading provider of digital die-cutting solutions for the Folding Carton and Corrugated Packaging industry, has signed a Memorandum of Understanding (MoU) with Kissel + Wolf Australia, a premier supplier within the Print & Packaging Industry across Australia and New Zealand. The agreement aims to explore opportunities for market expansion in the ANZ region, with a view to Kissel + Wolf Australia becoming a distributor following drupa 2024.
Founded in 2009 and headquartered in Yavne, Israel, Highcon has developed a unique and proprietary technology for digital die-cutting solutions, revolutionising post-print processes in the industry.
The packaging industry is undergoing a profound transformation in a rapidly evolving landscape shaped by the forces of e-commerce, sustainability and omnichannel sales and marketing. Highcon, the pioneer in digital die-cutting technology, is at the forefront of this change with its patented process.
Kissel + Wolf Australia, which has an established reputation and commitment to excellence, is well-positioned to facilitate Highcon’s expansion into the ANZ market. Operating as a premier supplier across Australia and New Zealand, Kissel + Wolf Australia offers a diverse range of high-quality products sourced from top suppliers worldwide. With strategically located facilities around Australia and a strong customer base in New Zealand, the company operates an efficient distribution network across the ANZ region.
“In this drupa year, the time is right for Highcon to explore the market opportunity in the digitally advanced ANZ market,” said Shlomo Nimrodi, Highcon CEO. Kissel + Wolf Australia looks to be the right partner to help Highcon access the market and bring the opportunity of digital die cutting to ANZ’s folding carton and corrugated converters.”
“I am excited to embark on this journey with Highcon to explore the immense potential of the ANZ market,” said Bruce Caldwell, Sales Manager ANZ for Fibre-Based Packaging – Sign and Display at Kissel + Wolf Australia.”Highcon’s commitment to innovation and its digital die-cutting solutions perfectly complement our new digital offerings for the fibre-based packaging industry.”
He adds: “Partnering with the leading, proven and most technically advanced digital die-cutting company in the world is genuinely inspiring. We can now offer true digital end-to-end solutions and demonstrate greater efficiencies and long-term environmental benefits in the analogue space. With the forecasted volume shifts (more jobs-shorter runs) the digital solution is a real consideration for many converters.”
The agreement also highlights and enhances Kissel + Wolf’s commitment and reputation within the packaging industry in Australia and New Zealand.
“We see tremendous opportunity in partnering with Highcon to bring its innovative digital die-cutting solutions to our customers across Australia and New Zealand,” said Jamie Weller, Managing Director at Kissel + Wolf Australia. “Together, we aim to drive the analogue to digital transformation and deliver enhanced value to our clients.”
The signing of this MoU marks a significant step forward in Highcon’s strategic expansion plans and reinforces Kissel + Wolf Australia’s commitment to delivering cutting-edge solutions to its customers.
Caption:
Highcon’s Beam 2C digital cutting and creasing solution answers the stringent market requirements for corrugated packaging
Learn more about Highcon and Kissel+Wolf
