Fujifilm Business Innovation Australia has congratulated 47 winners from 10 countries across the Asia Pacific region who were awarded accolades in Fujifilm’s Innovation Print Awards (IPA) 2022. The annual competition, now in its 15th year, aims to encourage users and designers to never stop innovating and continue to push the creative and technical boundaries of print combining both new and existing print technologies from Fujifilm Business Innovation.
Of the 193 submissions for 25 categories, the most competitive categories proved to be Brochures, Catalogues & Leaflets and Packaging & Labels with over 40 entries each. The Packaging & Labels category grew more than double that of last year demonstrating the growing demand for short-run packaging and labels. Brands are looking for more impact and appeal from their packaging to entice customers and reach them quickly. Digital print packaging allows for shorter run lengths, just-in-time delivery and a reduced minimum order quantity (MOQ) requirement as product lifecycles become shorter.
“What we saw, what is trending and what we noticed this year is that digital packaging in this competition has taken off and was one of the most significant categories we judged,” said Paul Callaghan, head judge for IPA 2022. “In fact, we had to split it into two sub-categories, Rigid Packaging and Carton Packaging. If you think digital packaging was lagging in any way, I can assure you, it is here and has come of age.”
The Awards highlighted the role of the Revoria press and Fujifilm technology in users achieving success for their creativity and innovation. Thirty-four of the winning entries were printed on either an Iridesse production press or a Revoria PC1120, including the winner of the ‘Best Innovation Award’, Winson Enterprise (H.K.) Limited from Hong Kong.
Australian companies were well-represented in the list of winners. Enviro Print Group scored three mentions in the IPA Awards, winning the POS category and being named runner-up in the Annual Report and Poster sections. Digital Print Australia and The Print Department dominated the Brochures, Catalogues & Leaflets category, with the former being judged the winner and the latter runner-up.