The Visual Media Association (VMA) has announced the re-launch of the National Print Awards (NPA) in 2025, marking the return of Australia’s premier print and visual media accolades.
Taking place on 22 May 2025 in Sydney, the NPAs will showcase the outstanding talent, quality, and creativity of print professionals across Australia, with a refreshed approach to format, categories and judging reflecting the evolution of the industry.
The decision to modernise the marquee awards event was driven by feedback from industry members, who, through comprehensive surveys and key stakeholders’ meetings, expressed a strong desire for a revitalised event that celebrates the dynamic nature of print in a modern era.
The survey explored cost of entries, member discounts, state versus national award program, financial stability and longevity, timeliness, judging process, attendance rating to previous events and more, to provide good insight to determinations across the review process.
The biggest change announced is moving the Awards from an initial state-by-state feeder to a national award approach, with 57% of respondents feeling a national awards program is better and 92% stating they supply to national or mixed state and national customers.
“Following the merger, I made a commitment to members and the Board to review all areas of our delivery and increasing our industry programs, all underlined by prudent fiscal management,” commented Kellie Northwood, Chief Executive Officer, VMA.
“When reviewing the model of the Awards program, there was limited engagement on a state-by-state basis with more and more members producing products for state and national brands. This married with a review finding the year-on-year costs of maintaining the original structure was challenging. I engaged with members specifically on this issue, and overwhelmingly, the position was to maintain the Awards without limiting other programs from the Association. This then saw the opportunity to unite us all under a National Print Awards, a positive outcome I am very excited about.”
Of member businesses surveyed, 71.5% of respondents called for categories to be changed with a further review of the Judging process. Traditionally suppliers have completed all judging. However, 100% of respondents called for printers to be included in the judging process, which the Association has accepted.
“We are thrilled to bring back the National Print Awards for 2025 with a fresh and innovative take on this prestigious event, particularly aligning the relaunch with PacPrint is an improved timeliness. Most importantly these are the industry awards, and the members have spoken. They want their awards to return in a revitalised and refreshed approach,” furthered Northwood.
The new categories are being reviewed, with a focus on reflecting excellence across the diverse nature of industry. Members will benefit as well, receiving 50% entry discounts, early bird entry notices and ticket release.
“There is a wonderful quote from William Thackeray, “next to excellence is the appreciation of it”, and the National Print Awards speaks to this more than anything else. I could not be happier to have reached the outcome to now deliver the Awards for the members and industry,” concluded Northwood.
Platinum, Gold, Silver and Bronze sponsor packs are being developed, and discussions are underway. For further information about prospective sponsorship of the National Print Awards contact hello@visualmediaassociation.org.au.
