Attract attention with product packaging while at the same time running a sustainable and cost-conscious business: Is that even possible? Surface specialist KURZ answered this question during the virtual.drupa 2021 trade fair in specially designed online workshops hosted on KURZ’s drupa platform at www.kurz-drupa.com.
The platform’s theme was ‘The Nature of Attraction’ and it showed brand owners and converters how they can meet the current challenges in print finishing. A particular focus was on sustainability and digital embellishment.
As the Platinum Event Partner of drupa in 2021, KURZ recognises the trade fair is an industry get-together where knowledge is shared. Markus Hoffmann, member of the Management Board at KURZ, notes, “The same happens online. We let our partners participate in the solutions we have developed over the past year.”
Hoffman said the focus of the workshop platform was on implementation in practice. The issue of ‘green production’ is driving the industry forward. Printers and finishers are questioning whether it is even possible to design sophisticated surface decorations in a sustainable manner. They are wondering how hot stamping finishes can be implemented cost-effectively and whether digitisation actually makes finishing processes more efficient. KURZ experts addressed these questions and more in the online workshops.
The online workshops for brand owners and designers provided answers to questions about sustainability, brand management, and brand protection: What are the current trends in packaging design? How do you gain the customer’s trust through authentic packaging decoration? How do companies protect their products from counterfeiting? Here, too, it is about finding solutions that can be easily implemented in day-to-day business. KURZ has activated the service section of its trade fair platform. Interested parties can find further information there that will ensure their brand success.
Markus Hoffmann, Member of the KURZ Management Board, explains the objectives of the workshop platform. (Photo: LEONHARD KURZ Stiftung & Co. KG)
Online workshops for printers and finishers with a practical focus The issue of ‘green production’ is driving the industry forward. Printers and finishers are questioning whether it is even possible to design sophisticated surface decorations in a sustainable manner. They are wondering how hot stamping finishes can be implemented cost-effectively and whether digitization actually makes finishing processes more efficient. KURZ experts address these questions and more in the online workshops. The focus is on imple-mentation in practice.
Online workshops for brand owners and designers on key packaging decoration issues
The online workshops for brand owners and designers provide answers to questions about sustainability, brand management, and brand protection: What are the current trends in packaging design? How do you gain the cus-tomer’s trust through authentic packaging decoration? How do companies protect their products from counterfeit-ing? Here, too, it is about finding solutions that can be easily implemented in day-to-day business. When vir-tual.drupa kicks off on April 20, KURZ will also activate the service section of its trade fair platform. Interested par-ties can find further information there that will ensure their brand success.
LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth, Germany · phone +49 911 71 41-0 · fax +49 911 71 41-357
