For over 30 years, LEONHARD KURZ’s thermal transfer ribbons have enabled high-quality labelling of labels and packaging. The TTR technology offers highly versatile applications with its three fields of use – Communicating, Branding and Protecting.
Particularly with the Branding segment, KURZ has elevated simple yet effective product labelling to the next level using TTR. From brilliant standard colours to impressive metallisations, KURZ’s colourful thermal transfer ribbons transform necessary markings into true eye-catchers in individual brand designs.
Perfectly integrated corporate design
The new product family NOVA complements the existing TTR portfolio and is classified as diffractive enhancement within the Branding category. The decades-long expertise in surface finishing has been skilfully leveraged to provide genuine visual added value to the thermal transfer segment. With NOVA, plastic labels achieve fascinating, dynamic depth effects in flat-head printing.
With the new product family TTR NOVA and its seven associated designs, KURZ is further advancing the TTR (R)Evolution. “With NOVA, we expand the diverse design possibilities for product labelling using TTR with additional unique options,” explains Thomas Galsterer, Sales & Marketing Manager TTR at KURZ. “The significant advantages of TTR printing are preserved even with the new designs. The TTR NOVA product family is adaptable, customisable and perfectly suited for mass production.”
Cost-effective and easy to implement
Only a conventional flat-head printer is required for the application of the new enhancement. TTR NOVA thus presents a cost-effective and easy-to-implement solution for printing houses, brand owners and product designers to enhance labels and packaging using existing equipment. There is no need for additional hot stamping or digital printing.
TTR NOVA is particularly suitable for smooth surfaces such as polyethylene or polypropylene. It is recommended for the durable labelling and enhancement of labels, credit cards, coated paper and smooth plastic product packaging. As TTR NOVA is also overprintable, it opens up endless design possibilities, fitting the intergalactic setting of the new product family.
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The new TTR NOVA product family is available in seven associated designs
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