KURZ Label Weeks has been branded a complete success after almost 400 visitors from 19 countries visited the trade fair at the company’s Fürth headquarters in Germany between June 20 and December 9, 2022.
They were all able to get a first-hand impression of KURZ’s extensive expertise – not only as a provider of sustainable transfer products, but above all of efficient, innovative machines. A particular highlight was the possibility of implementing individual tests on site. Visitors could send their own substrates and designs to KURZ in advance and these jobs were then implemented together with KURZ employees in Fürth.
Impressive design, high quality, sustainability
Digital finishing was one of the focal points of the in-house trade fair, where the latest metallisation machines were presented live. The DM-UNILINER 2D with inkjet technology by the KURZ subsidiary MPRINT and the DM-UNILINER 3D from the subsidiary STEINEMANN DPE offer the greatest possible flexibility as they can be used independently of the existing printing system and process.
Another highlight was the presentation of the material-saving DISTORUN cold transfer unit, which enables the reprinting of free surfaces on already processed transfer products – entirely with sustainability in mind.
In general, KURZ attached great importance to cold-transfer finishing – not least because it represents a long-lasting alternative to laminates. The KURZ Label Weeks portfolio was rounded off by a presentation of KURZ’s diverse hot-stamping finishing solutions, which set products apart from the crowd with their impressive array of colours, plus diffractive as well as semi-transparent and haptic effects.
More than just a label
Functional labels with added value for manufacturers, brands, and customers are also very much on trend. In this segment, KURZ presented a brand-new security label developed in cooperation with its subsidiary SCRIBOS, which offers reliable protection against counterfeiting and at the same time allows end customers to integrate various interaction options or bonus programs. To retrieve the stored information, the label’s QR code simply needs to be scanned with a smartphone.
Thermotransfer technology, which also had its own section at KURZ Label Weeks, also falls into the product safety category. It is now possible to achieve efficient and sustainable label designs with Thermal Transfer Ribbons (TTR). LEONHARD KURZ has further advanced this technology and implemented additional properties (TTR Unique UV and TTR Unique VEROSPEC), which can be used to equip labels and other TTR prints with customer-specific security features.
A successful format with future potential
Markus Hoffmann, Member of the Board, Senior Vice President Business Area Industrial & Business Area Application at LEONHARD KURZ, sums up: “If you want to remain successful in the future, you have to make the right decisions today. We had the privilege of talking to many of our customers in great detail during the KURZ Label Weeks. This allows us to work out what we need to do in the next few years in order to continue to make our customers successful in the long term.”
Interested parties who were unable to come to Fürth in person have the opportunity to find out about all the presented solutions and processes online at https://labelweeks.kurz-graphics.com.
Label Weeks was held at the company’s Fürth headquarters in Germany