Melbourne, Australia — June 29, 2016 — A unique new technology from Avery Dennison has solved a longstanding problem for wine producers who want to use uncoated bottle labels. Uncoated paper facestocks, with a matte finish are a popular way of achieving a premium bottle ‘look’, but they have always had one major disadvantage: they turn grey when exposed to water. Launching recently into the Australian and New Zealand markets, the new Aqua Opaque™ solution resists greying and opens up a range of new design possibilities.
Marcel Cote, Director Strategic Marketing, South Asia Pacific & Sub-Saharan Africa Avery Dennison Materials Group, said that wine producers can now be offered an uncoated paper that stays white longer and which is suitable for neck labelling as well as the main bottle label: “Some uncoated papers provide a very valuable decoration option, but they can lose as much as 50% of their opacity in the presence of moisture when used with a conventional adhesive – and that makes the bottle label look grey, and with uneven colouring. This new approach protects uncoated papers for up to 2 hours, maintaining their opaque white appearance. It’s a particularly important option for makers of white, rosé and sparkling wines where maintaining a premium brand image in the ice bucket is essential.”
The Aqua Opaque solution doesn’t require an extra film layer or thicker paper, and it uses an emulsion adhesive to retain the highest performance levels on conventional presses.
The result is a label that is no stiffer than a standard label and can be applied easily to bottle necks. Marcel Cote said that changing to the new technology is quick and simple: “It converts in the same way as a conventional emulsion adhesive, so there is no barrier to adoption. It simply replaces an existing labelling solution.”
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About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.
For more information:
Avery Dennison
Louise Carnie
+613 9271 0604
louise.carnie@ap.averydennison.com
