Fedrigoni has released a new range of premium self-adhesive materials specifically designed for neck label applications to address the challenges faced by premium wine, spirit and champagne brands.
By combining high-performance adhesives with prime papers offered in lower basis weight, Fedrigoni has overcome the ‘memory effect’, the tendency of paper to return to its natural state, which often causes labels, especially those applied to smaller circumference surfaces, to pull away over time. These downgauged substrates combined with an adhesive designed for tight mandril applications ensure a smooth application.
The Fedrigoni Self-Adhesives range of neck label products has been engineered as both prime label and neck label so brands can ensure a perfectly coordinated package while also being confident in the performance of each label.
Marketing Manager Melissa Harton says: “Neck label detachment has long been a thorn in the side of premium wine and champagne brands. Considering the neck is the only visible piece of the bottle when submerged in an ice bucket, having an intact neck label is imperative for aesthetics and brand recognition.
“We are excited to bring this line of neck label materials, that can be 100% coordinated with our primary label products, offering brands a completely harmonious package while also providing full confidence in the functional performance.”
Beyond their exceptional functionality, these neck labels offer sustainability benefits as well. The neck label constructions were engineered with a lower basis weight which helps eliminate flagging over time but also reduces total material use. The entire neck label line is also FSC-certified offering brands an additional sustainability benefit.
Premium brands require a high-end aesthetic. This new range of neck label options from Fedrigoni Self-Adhesives not only addresses the long-standing challenge of neck label detachment but also allows brands to enhance the visual appeal, brand recognition and sustainability of their products.
Spicers is the local representative for Fedrigoni. Sales manager, Napil Abdel, says: “We have partnered with Fedrigoni for a very long time. The product quality and range are well-known but the level of innovation and product development they bring to the market is second to none. Uncoated neck labels that provide quality brands with a consistent look and feel to their products is simply another example of this.”
