Amcor Rigid Packaging (ARP) has partnered with Ron Rubin Winery for the launch of Blue Bin, the first premium wine packaged in a 750mL bottle made from 100% recycled polyethylene terephthalate (rPET) plastic.
PET allows Blue Bin’s bottles to have several environmental advantages when compared to traditional wine packaging, including a reduction of greenhouse gas emissions, global warming and other environmental impacts. Additionally, PET wine bottles are lighter and shatterproof, allowing wine enthusiasts to enjoy Blue Bin at places they previously may not have been able to, including at the beach, by the pool, camping and other outdoor activities.
Glass bottles account for 30% of wine’s carbon footprint – the single largest environmental impact across the value chain of the product. A wine bottle made from PET is 85% lighter than one made from glass and has one-third the Greenhouse Gas emissions.
In search of a planet-friendly alternative that allows consumers to enjoy the wine they love with less environmental impact, Ron Rubin Winery conducted a two-year assessment of wine packaging to develop a premium wine for eco-conscious wine lovers. The Blue Bin bottles feature Plasmax technology, a thin glass layer preventing the wine from ever touching the rPET, fully protecting the taste and quality.
“Plasmax is a thin, glass-like oxygen barrier on the inside of the bottle. This protective barrier holds the wine, while the PET bottle holds the shape,” says Jonathan Jarman, Amcor Rigid Packaging marketing manager for spirits and wine. “This is truly a transformational moment for the wine market, ushering in an era where the product’s sustainable packaging is valued and celebrated as deeply as the product itself.”
Blue Bin is produced and bottled by Ron Rubin Winery, a company with a long history of bottling sustainable, premium wine. The Blue Bin name is a nod to where the recycled material comes from to produce the 100% rPET bottle.
The Blue Bin bottles feature Plasmax technology, a thin glass layer preventing the wine from ever touching the rPET