A fitting second birthday present for Puss & Mew Distillery was the announcement of an impressive medal haul at the American Distillers Institute International Spirits Competition: Gold for its branding, design, packaging and brand identity, in addition to Silver for its already globally award-winning Gins.
The medal tally includes:
- Three Gold Medals for Excellence In Packaging specifically recognising the company’s Australian, Honey Coconut, and Navy Strength Gins.
- Five Brand Excellence Silver Medals. This recognition was bestowed upon all its Gins, signifying the cohesive and captivating representation of the brand’s essence across the entire product range.
- Three distinguished Silver Medals in Spirit Excellence for the Australian, Navy, and Signature Gins.
- Two esteemed Bronze Medals in Spirit Excellence for the Honey Coconut and Turkish Delight Gins.
QLM Label Makers has been part of the Victorian company’s packaging journey since its conception and launch by Deb and Brett Clayton, who originally approached Read Labels and Packaging (now under the QLM banner) to produce labels that would instantly do justice to Studio Von’s design and exude luxury on the shelf.
The award-winning packaging comprises high-quality bottles adorned with highly specialised labels that allow the brand to achieve the transparent look for the bottle that they envisioned.
A branded matt black high GSM card stock label on the front of the bottle has rounded corners and a textured finish. The embossed logo gives a high-end feel to the label frequently sought after for products in the wine industry and top-shelf spirits categories.
The featured artwork on the product label at the back of Puss & Mew Gin labels creates the 3D look that brings the packaging design concept to life. This particular product label was carefully created by layering materials together to create a non-transparent label that shows the beautiful designs by Studio Von through the bottle, without exposing the product information label on the back of the high-quality bottle.
Adorned with awards that recognise Brand Identity, Excellence in Packaging and of course taste and quality of their locally distilled Gins, the products themselves are easily recognised as premium quality on the shelf to customers prior to noticing the gleaming medals.
This remarkable triumph at the ADI International Spirits Competition serves as a resounding testament to the unwavering passion, meticulous craftsmanship, and commitment to excellence that define the Puss & Mew brand.
The story behind Puss & Mew’s name
Puss & Mew Gin was inspired by the legend of an enterprising gin-slinger by the name of Captain Dudley Bradstreet. Bradstreet devised the world’s first vending machine to evade new liquor laws that restricted the sale of gin during the 18th century. This took the form of an old tomcat statue in a window, which later became known as the Puss & Mew.
England’s thirsty masses would walk up to the statue and say “Puss puss, do you have any gin?” Bradstreet would meow behind the statue, and a small drawer would open up in the cat’s mouth. The drinker would drop a coin, then Bradstreet would pour a shot of gin through the cat’s paw, straight into the pedestrian’s awaiting cup, inadvertently creating the world’s first vending machine.
Because Bradstreet was hidden inside the house, the police had no authority to catch him and the legend of the Puss & Mew was born.
These three Puss & Mew Gin products earned Gold Medals for Excellence In Packaging