HP has a range of flexible solutions which are providing innovative options for businesses to create bespoke packaging or short-run label solutions, with high-end results and the kind of flexibility that allows for innovation, fast turnaround and customisation … while providing the versatility that keeps these workhorses busy and profitable.
Heading up the label solutions at the show was the HP Latex 700W with white ink, representative of the 700 and 800 ranges which can – among other things – produce label products on a wide range of stocks.
“HP’s white ink is highly opaque, and the beauty of this machine is it can be selectively applied to create a range of effects on everything from traditional self-adhesive label stocks to transparent self-adhesive and metallic films,” explains Jeremy Brew, HP Large Format Product Specialist.
For packaging, the versatile HP Latex R-series provides high-quality, large-format hybrid print options on flexible or rigid materials, with vivid colour, impressive versatility including white ink, plus smart printing options to increase productivity.
The HP Latex R1000 Plus on the stand at Visual Impact was the flagship model in the range, with more than 100 installations in Australia and New Zealand at a wide range of businesses involved in everything from point of sale and signage, to bespoke packaging.
“On the face of it, the R-Series range are mid-volume flatbed printers, but they are enormously versatile – for instance, the R1000 can print up to 1.6m wide, while the R2000 can print up to 2.5m wide, on a wide variety of media and substrates up to 5cm thick; we can put just about anything through this machine,” says Craig Hardman, ANZ Country Manager Large Format Printing.
“The R-Series is proving popular with innovative businesses who are looking to diversify their offering with creative applications including bespoke packaging for special promotions or short-run applications, where digital print offers cost advantages over traditional analogue techniques. Latex inks are sustainable and recyclable, and HP’s deep, high-opacity white hugely extends the range of options available.”
As well as what you might call traditional wide-format businesses, these attributes have seen a growing number of R-Series installations into businesses in the packaging space – either analogue producers looking to add digital capacity for personalisation or short-run solutions, to converters who had previously outsourced their packaging, to print service providers looking to diversify their businesses, Hardman reports.
These options are complemented by the versatile and productive PageWide printers – popular for posters but, once again, with a versatility that makes it a highly productive option for short-run packaging on cardstock, and labels on adhesive paper or polypropylene materials.
“The PageWide is a great option if you’re looking to respond quickly to clients for corporate activations and other, highly-customised and short-run applications, and with its fully-recyclable inks it’s a great complement to our Latex range for sustainable solutions across an entire range of collateral,” Hardman says.
For packaging, the versatile HP Latex R-series provides high-quality, large-format hybrid print options on flexible or rigid materials