When it comes to the marketing of fruit and vegetables, plastic-free and recyclable packs are very much on trend. In addition to full wrap labelling, which has already become established in the market, MULTIVAC has two other sustainable packaging solutions for fresh produce trays: whereas Top Wrap involves applying a label to the top and both sides of the tray, Top Close seals the tray closed just with a label from above.
Both concepts are suitable for fresh products, which do not have to be packed under a modified atmosphere or airtight in a vacuum. This means that a label can be used to simply seal the tray closed and label it at the same time in one resource-saving operation.
The self-adhesive labels on a backing material not only offer a large area for product information and marketing purposes, they also open up a wide range of possibilities for product presentation in terms of material thickness and label shape. It is possible for example to have cut-outs in the label, as well as adhesive-free zones, so that contact with the product is prevented. Perforations serve as opening aids and make the handling of the packs easy for the consumer.
Depending on the type of tray and its content, as well as the packaging materials used, a wide variety of solutions are available with MULTIVAC conveyor belt labellers, which support sustainable and recyclable packaging concepts. Common to all these solutions is that the trays are automatically labelled on the run, and they are either fed in manually or transferred automatically from an upstream module. This can provide cost savings and efficient processes when compared with manual packaging solutions.
At interpack 2023 (May 4 – 10 in Düsseldorf) MULTIVAC will focus on practical and needs-based solutions for packing small and medium-sized batches, as well as complete processing and packaging lines for the food industry. These small-batch solutions enable hand-craft businesses and smaller processors to make the entry into automatic packaging – to achieve maximum flexibility and cost-effectiveness. In addition to chamber machines of different sizes, the exhibits will also include compact thermoforming packaging machines and traysealers.
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It is possible to have cut-outs in the label, as well as adhesive-free zones, so that contact with the product is prevented
